The Ambush Marketing Toolkit埋伏式营销
anti-ambush marketing program反隐性市场计划
This paper focuses on the ambush marketing activities and strategies applied by Li-Ning Company during the 2008 Beijing Olympic Games.
本文重点研究李宁品牌在2008年北京奥运会的埋伏营销活动与策略。
参考来源 - 李宁品牌北京奥运埋伏营销研究Based on the analysis of its meaning，forms and the impact，the article introduced the legal regulations in other countries，involved the legislative，judicial and law enforcement measures，then gave the Beijing Olympic Games an advice on the legal regulatory system against ambush marketing.
文章针对奥运会市场推广中出现的“埋伏营销”现象，在分析埋伏营销涵义、表现形式、产生原因以及影响基础上，介绍了世界各国规制埋伏营销的立法、司法以及执法措施，并对北京奥运会应当如何规制和打击埋伏营销提出了法律建议。
参考来源 - 论奥运会埋伏营销的法律规制问题—《体育与科学》—2007年第6期—龙源期刊网